About Us
About Us
Maui Island Secret, From Island Inspiration to Global Glow
For over three decades, Maui’s sun-kissed beaches have been our laboratory. After years of distributing mainland suncare products, we saw an opportunity to create something truly special – a natural browning lotion that captures the essence of our island paradise.
In 1999, we launched Maui Island Secret with a mission to craft the finest natural sunscreen and Maui tanning lotion using our island’s rich resources. We blended local ingredients like Maui Coffee and Green Tea with advanced cosmetic science, creating a revolutionary browning formula that quickly became a favorite among tanning enthusiasts.
Our flagship product, the Maui Island Secret Browning Formula, was an instant hit. Its success proved that our unique approach – combining beach-inspired ideas with lab perfection – was the key to superior tanning products.
What sets our browning formula and after tanning lotion apart? They’re not just made on Maui – they’re inspired by Maui. We test our browning products formulas with island locals before refining them, ensuring each product embodies the spirit of aloha and the power of nature’s best tanning lotion ingredients.
From our natural Hawaiian browning formula to our soothing aloe ointment for burns, every Maui Island Secret product is a testament to our commitment to quality, innovation, and island authenticity. Whether you’re seeking the best browning lotion for tanning beds or a browning cream formulas for beach days, we’ve got you covered.
Experience the magic of Maui, bottled in our browning and browning cream. Discover why sun-lovers and skincare enthusiasts alike trust Maui Island Secret for their perfect, natural glow.
The Maui Island Secret Timeline
From Sun-Soaked Dream to Global Sensation
A Paradise Found
In 1977, Bruce Chadwick set foot on Maui, intending a brief stay before continuing his global adventures. Little did he know, the island's magic would capture his heart for the next four decades.
Seeds of Innovation
After years in the suncare industry, Bruce felt a void in the market. The products he distributed from the mainland never quite met his exacting standards. In the late '90s, he made a bold decision: to create his own line of suncare products, harnessing the rich, natural resources of Maui and its neighboring islands.
Nature Meets Science
Bruce's vision was clear – develop the best, most natural products possible. He dove deep into studying native raw materials, even enlisting a world-renowned cosmetic chemist to help perfect his formulas. His approach was revolutionary, incorporating unexpected ingredients like Maui Coffee and Green Tea into his suncare products.
Birth of a Legend
After years of meticulous testing, Maui Island Secret's flagship product, the famous Browning Formula, debuted in 1999. The public's response was immediate and enthusiastic. Bruce knew he had struck gold – or rather, bronze!
Pioneering a New Category
Building on this success, Bruce developed a range of world-class products including Tan Sealer, Burn-to-Brown, and SPF 5 Browning Creme. His innovative approach didn't just create products; it birthed an entirely new category in the industry – the Browning Category.
A Legacy of Quality
Today, 24 years after its inception, Maui Island Secret boasts a devoted, almost cult-like following. Our commitment to non-compromising quality remains as strong as ever. Though our products now grace shelves across the globe, our heart and soul remain firmly rooted in the sun-kissed beaches of Maui.
From Bruce's dream to your skin, Maui Island Secret continues to bring the essence of paradise to sun-lovers everywhere. Experience the magic that was born on Maui and has captured hearts worldwide.
Our Commitment
Despite our growth, we’ve never forgotten our roots. We remain committed to using high-quality, natural ingredients and maintaining the same care and attention to detail that went into our very first bottle.
We’re proud to be eco-conscious, cruelty-free, and family-friendly.
Every product we make is a little piece of Maui, designed to bring you that coveted island glow, no matter where you are in the world. From our ohana to yours, we invite you to discover the Maui Island Secret and experience the magic for yourself.
Join us on our journey to radiant, healthy skin – the Maui way!
